AI & Search Visibility Report
How an Australian fashion brand shows up on Google, in AI answers and to the AI shopping agents now buying on behalf of customers.
63/100
Overall visibility score. The brand is not on page 1 of Google for any of the 20 keywords we tested. Seven competitors are on page 1 for five or more of them.
01 · Executive summary
Great products. Invisible where shoppers are looking.
The brand has the range, the name and the pages. But on Google, in AI answers and with AI shopping agents, competitors are winning the moments that lead to a sale.
The headline
Competitor A ranks on page 1 of Google for 10 of 20 top women’s fashion keywords in Australia. The brand ranks for 0.
Your scores
SEO: 72 out of 100, good
Ranking in classic Google search results
GoodAEO: 61 out of 100, needs work
Being the direct answer in answer engines
Needs workGEO: 63 out of 100, needs work
Being cited by ChatGPT, Gemini and other AI assistants
Needs workAgent Readiness: 55 out of 100, needs work
Whether AI shopping agents can find, trust and buy
Needs work- Below 50 · At risk
- 50 to 69 · Needs work
- 70 and above · Good
- 0 / 20Top keywords where the brand is on page 1 of Google Australia
- 3Priority findings affecting revenue, trust and AI commerce today
- 24Further issues identified, including 5 rated critical
02 · Competitive landscape
Where you rank against your competitors
We checked 20 of the most searched women’s fashion keywords on Google Australia and counted how many each brand ranks for on page 1.
| Keyword | The brand’s position | Who is #1 |
|---|---|---|
| Wedding guest dresses | #21 page 3 | Competitor H |
| Going out tops | #21 page 3 | Competitor I |
| Midi dresses | #29 page 3 | Competitor J |
| Formal dresses | #32 page 4 | Competitor D |
| Maxi dresses | Not in top 35 | Competitor A |
| Race day dresses | Not in top 35 | Competitor K |
| Graduation dresses | Not in top 35 | Competitor A |
| Bridesmaid dresses | Not in top 35 | Competitor L |
Why this matters. Almost all clicks go to page 1. Right now competitors are getting that traffic for keywords the brand already has great products and pages for.
Rankings from live Google Australia searches, October 2026. Organic results only, approximate positions.
03 · Priority findings
3 things you should know about
Each of these is affecting customers right now, and each one can be fixed on top of the existing site.
Customer trust
AI shopping agents are being told the wrong returns policy
We asked the brand’s own AI agent endpoint, the one ChatGPT, Gemini and other shopping agents use, how a customer starts a return.
What AI agents are told
“Customers must contact the merchant to request a return.”
The reality
The brand has a self serve, 30 day returns portal.
Impact: every AI agent that asks gets this wrong answer and passes it on to shoppers.
Brand protection
A copycat site ranks for your returns policy
When shoppers search for the brand’s returns policy, a different site using the brand’s name appears at #3.
Impact: customers looking for help can land on a site the brand does not control.
AI commerce
AI agents can only buy from one of your stores
The setup that lets AI agents search, add to cart and check out is live for the Australia and New Zealand store only.
- AU / NZAgent ready
- USNot discoverable
- UKNot discoverable
- EUNot discoverable
Impact: the US, UK and EU stores are not discoverable to AI shopping agents from the main site, just as Meta’s Muse, OpenAI’s Dots and Instinct launch in the US.
04 · The full picture
We found 24 more issues
Distribution of the 24 additional issues by severity
- Critical
- 5
- High
- 9
- Medium
- 10
- How Google matches about 6,500 products to the right country
- Pages showing default placeholder titles
- Help content that search engines and AI cannot read
- Gaps in how AI assistants identify the brand
The full report covers every issue: the affected pages, how to fix it, and developer ready tickets.
The full audit behind this report
Every check across SEO, AEO and GEO, where each point was lost, and every fix in order, with developer ready tickets.
Request yours with the free report form. We follow up and take you through the full audit on a call.
Request the full audit05 · How UptenAI can help
Two ways to close the gap
Fix Pack
- Full report covering every issue
- Step by step fixes
- Developer tickets for your team
- A rescore once the fixes are live
GoalYour team closes the gap
Done For You
- UptenAI applies every fix on top of your existing site, and you approve each one
- No replatform
- Every store made AI agent ready
GoalWe close the gap with Competitor A, Competitor B and others, and make every store AI agent ready
Get this report for your store
Free. We check it by hand and take you through the findings.
Methodology: rankings are from live Google Australia searches in October 2026 (organic results only, approximate positions). Scores reflect UptenAI’s assessment of SEO, AEO, GEO and AI agent readiness at the time of review.