Case study · Event Escapes

Google clicks from 1.81K to 14.9K in one month.

Event Escapes is our own travel booking site, at eventescapes.com. It is where we built and tested the method we now run for brands.

The problem

Good pages, but Google and AI could not see them.

Event Escapes sells trips built around live events. Shoppers search for the event and the venue long before they search for a package. Our pages were not answering those questions, so Google sent the traffic elsewhere and AI assistants had nothing of ours to quote.

What we did

Answer the questions shoppers actually ask.

We published 220 guides, each one answering the questions fans ask before they buy. Then we worked through the same checks that are in every UptenAI report, starting with the fixes that mattered most.

In September alone we shipped 130 SEO changes.

What happened

More clicks, and onto page one.

Google clicks went from 1.81K in August to 14.9K in September, the month we shipped those changes. Our average position moved from about 13 to 8.6, which took the typical result from page two of Google onto page one. The pages that grew most were the new guides.

Google clicks in a month

Google clicks rose from 1.81K in August to 14.9K in September 2026.05K10K15K1.81KAugust14.9KSeptember
Show the numbers
August 20261.81K
September 202614.9K
Source: Google Search Console, August vs September 2026, eventescapes.com.

Average position in Google

Average position in Google moved from 13, on page two, to 8.6, on page one. Lower is better.Page onePage two15101520Position in Google, lower is better138.6
Show the numbers
Early August 202613
September 20268.6
Source: Google Search Console, August vs September 2026, eventescapes.com.

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